Growth Mindset

Growth Mindset is an instrumental album by Baghead. A beat maker, producer, and event coordinator from San Francisco.

In June 2022 I was hired by Baghead to create a Spotify Visualizer and design merchandise for the Growth Mindset campaign including a physical album, hoodies, and t shirts.

Brief: Design merchandise that coincides with the Baghead brand as well as the the music on the Growth Mindset album.

My role in this project was:

• Art Direction

• Digital Album Artwork (front cover)

• Physical Album Artwork (front cover, back cover, album insert, disc)

• Digital Album Artwork Mock-up

• Physical Album Artwork Mock-up

• Hoodie Design

• T Shirt Design

• Video Animation (Spotify Visualizer)