Over Time is a conceptual café designed for those who’ve outgrown the noise of urgency. A ritual space designed for the visually fluent — art directors, designers, and thinkers who prefer their mornings still and their coffee intentional.
Over Time Coffee
Why brand a café?
As a creative, I’m drawn to the worlds café owners build — from playful and vibrant to quietly luxurious. I view coffee as more than a drink; it’s a curated moment. The cup it’s served in, the people it attracts, the space it inhabits — that’s the art I admire.
What shaped Over Time?
The aesthetic blends serene energy with editorial design. Soft tones and generous negative space were chosen to evoke the feeling of a deep breath. The to-go cups and coffee bags were treated as subtle accessories — meant to live comfortably in your home, or in hand.
My Role
Bringing this vision to life, I’m Giovanni Herrera, leading with precision from brand inspiration and audience insight to elevated brand visuals and mockups.
