Mariela De la Mora
Mariela De La Mora is a Leadership Coach that helps 6- and 7- figure women become powerhouse leaders by infusing reparenting and emotional intelligence coaching with business strategy.
In November 2020, I (Giovanni Herrera) had the opportunity of partnering with Mariela De La Mora to further establish her business by designing a logo that elevated her branding and ability to attract new clients.
Brief: Mariela desired a logo that was type-based, minimal, sleek and personal to her story. A logo that reads her full name and a monogram that combines the first letters of her first and last name (MD).
Challenge: The Challenge for this project was designing a wordmark logo that Mariela felt represented her story.
Solution: The way I was able to make a wordmark logo personal to Mariela was by selecting a typeface that reminded her of the time when she lived in Europe. A time where she built deep connections, experienced a new culture, and started a family.
My role in this project was:
Logo Design (Wordmark & Monogram)
Mock-up(s)
Pitch Deck Design
