Untitled Unlimited

Untitled Unlimited is a creative agency specialized in brand design and video marketing.

In July of 2020 I (Giovanni Herrera) branded Untitled Unlimited, my personal freelance creative agency. I implemented a visual identity that would attract both small scale creatives and medium sized businesses.

Challenge: Attracting small scale creatives (Musicians, bloggers, podcasters etc) as well as medium sized businesses (clothing brands, organizations etc).

Solution: 1) Design a brand familiar to the tech field aesthetic (electrifying colors and a minimalistic logo) which will attract medium sized businesses. 2) Strategic art direction (B+W street photography) that will attract small scale creatives

To attract small scale creatives I focused on:

• B+W Street photography with models sporting streetwear opposed to the traditional tech aesthetic (button up, earth toned clothing, clean cut, and overall clean image)

To attract medium sized businesses I focused on:

• designing a clean/minimalistic logo and website.

• a color palette that communicates professionalism, trustworthiness and creativity.

My role in this project was:

• Art Direction

• Color Palette

• Logo Design

• Mock-up(s)

• Pitch Deck Design